Guest blogging or “guest posting,” as it’s commonly known, allows writers to contribute content directly to websites. People can publish a blog post they wrote using this method (also referred to as guest posting). Many individuals and companies utilize guest blogging or guest posting to increase brand recognition for themselves or their company. Contributing content to other websites allows these persons to reach new audiences, improve their reputation in their sector, and potentially create useful backlinks to their websites, which can help their SEO efforts.
Guest Posting Best Practices benefits both the guest blogger and the host site by providing new content and opinions to the host’s audience.
It is an arrangement in which you publish relevant content (blog entries) on someone else’s website in exchange for possibly high-quality content. It is a well-established method that requires dedication and practice to be effective, and not everyone follows it correctly.
Identifying Your Objectives
Knowing your target niche and goal is crucial for getting guest blogging opportunities. It makes no sense to visit cat-related websites when you are interested in car repair. Identify your area of expertise and focus on a specialty that will highlight that knowledge while also being interesting to write about.
Marketing is about getting to know your customers. You want to ensure that the proper people read your guest posts, so it’s critical to understand your target audience while carefully selecting a niche. Identify your niche target keywords, assess the competition, and conduct research on your target audience.
Researching Target Platforms
Choosing the appropriate guest posting platform is critical. Your brand can benefit from having its blog, website, community place (such as Reddit or Quora) or Facebook/LinkedIn group where it can show a different side to itself – but be mindful that each platform shows something unique about itself to your target group.
Social networking sites are a great way to find guest blogging opportunities and get new viewers. Keep an eye out for mentions of relevant topics that pertain to your specific expertise. Follow shared links, join groups, and search for credible individuals and websites.
Most importantly, conduct some research on potential publishing partners. Explore their websites and read their blogs (but don’t skip the comments). Find out how the top contributors interact with specific sorts of readers. The idea is to find authoritative websites to guest post on so you may gain part of that influence.
Creating Compelling Content
These suggestions will improve your chances of having your guest post approved and published, with links intact.
- Read a few blog entries before sending anything.
- Establish a relationship before writing.
- Create a powerful title that reflects the material.
- Send an image or two to save the blog editor time looking for them.
- Submit guest posts to blogs covering your areas of expertise.
- Do not send the same guest post to different blogs.
- Avoid creating duplicate posts.
- Avoid link-stuff.
Also Read: How To Write An Effective Guest Post
Build Relationships With Other Bloggers
Guest posting, especially if you’re new to the scene, can help you connect with bloggers and brands. Most will gladly accept a free, high-quality guest article from an outsider, with no further conditions.
So, why would a corporation allow guest posts from unknown writers? Because it means they obtain high-quality content for their blogs for free, which is especially beneficial if they are a small-team firm.
When you reach out to ask about guest posting, you have a unique chance to meet new people in your online group.
Of course, not all of these interactions will be favourable. However, by being proactive and professional when pitching fellow bloggers and brands in your field, you will begin to get your name (and writing talent) out there, establishing credibility and an outstanding portfolio for yourself.
Here’s how to cultivate meaningful relationships:
- Engage with their content
- Share content
- Attend industry events
- Partner on joint projects
- Provide assistance and support
Optimise Your Author Bio And Links
Author bios are important for SEO in ways you may not have considered.
At first sight, you might believe the author’s bio is a simple piece of material. It’s modest and often out of the way, and on some sites, it’s even relegated to the profile page, where it may be separated from the rest of the site. These types of “always there” material are frequently downplayed in Google’s algorithm since they allow you to easily update one piece of content to add dozens or hundreds of connections across an entire site.
While the links in an author’s profile are irrelevant for SEO, everything else in the bio is far more valuable. We know Google cares, too. Just think back a few years. Remember Google Authorship, when they sought to persuade everyone to sign up for Google Plus accounts so that their author impact could be tied to one central property? It didn’t work, so they retired it, but it shows they care about it.
A more recent Google upgrade, with a renewed emphasis on EAT score, provides additional evidence. Google’s human raters now score websites based on Expertise, Authoritativeness, and Trustworthiness (EAT).
Your bio must be properly set up because it appears in every blog article you write. There are only four basic stages to writing an efficient author bio:
- Write in third person
- Include relevant information
- Use voice
- Connect to your business
Following The Editorial Guidelines
It is critical to review the guest posting submission rules, as each site may have very varied guidelines. While some people only want the headline when you email them, others want the entire document, including an image.
Other websites may have unique formatting requirements. There are precise headers required, and if you do not follow the guidelines, you will not be accepted. Other places offer special methods for submitting your post.
So, make sure to read everything on their guest post submission page, and you’ll be a lot closer to landing your guest post.
The most common mistake people make when trying to guest post is being overly concerned with marketing themselves or their business or packing an article with self-serving backlinks.
Do not do this!
First and foremost, provide value to your readers!
Guest blogs that promote themselves or contain backlinks are spammy, advertorial, and uninteresting to the majority of readers!
Plus, they’re unlikely to be accepted.
Of course, you want to promote yourself and your brand, but do it by addressing crucial questions, providing insight on a topic, or delivering wonderful advice to your readers (and future clients!).
You want to start by giving your readers something of value.
By exhibiting your experience and sharing your knowledge and insights, your readers will turn to you when they have problems or need solutions.
Stay Up To Date With Search Engine Algorithms
Without SEO, your content is less likely to rank high in search results. Ranking lower may limit your capacity to attract and engage with your target audience. It may also reduce your content’s credibility and authority. A 2020 Search Engine Journal study found that 25% of people who clicked on the first result on the SERP went to the next page. This number drops sharply to 15% for people in position two and then to 2.5% for people in position ten. This number goes down even more by page two of Google. This means that people will not be able to simply find your website if it is not on the first page. When fewer people visit your website, you have fewer chances to get leads and, eventually, make money. The next best alternative is to invest in advertising to attract those users to your website. But it takes money, and if you’re on a tight budget, why not devote time to SEO writing? It’s free and will most certainly generate traffic for far longer than a campaign would.
Tips for Incorporating SEO into Your Writing
- Begin with keyword research.
- Use headlines to your advantage.
- Optimize material for featured snippets.
- Write for people, not search engines.
- Optimize the title.
- Add keywords to your meta description.
- Add alt text to images.
- Avoid keyword stuffing.
- Include links to authoritative websites.
- Write lengthier, scannable posts.
- Include links to other posts on your website.
- Improve page load speed by compressing photos.
- Develop a link-building strategy.
Measurement And Analysis Of Performance
There are several elements to consider when assessing the performance of your guest posting.
- Acquiring High-Quality Links: The amount of links generated by your guest post is one of the most crucial elements to consider. Make sure you’re acquiring high-quality links that will benefit your SEO.
- Traffic: Another important factor is traffic. You must ensure that your guest post generates traffic to your site. If it isn’t, you should reevaluate where you send your posts.
- Brand Awareness: Finally, you should consider brand awareness. Are people discussing your post? Is it being shared on social media? These are all critical criteria in determining the effectiveness of your guest posting.
What Should Be Tracked When Guest Posting?
There are numerous things you can monitor when guest posting. The following are some of the most critical metrics:
- Link Development – Link development is one of the primary benefits of guest posting. You should keep track of the amount of links generated by your post, as well as their quality.
- Traffic – When you share your SEO-optimized articles on another website, you drive traffic back to your own. You should keep track of how many visitors your post receives and where they are located.
- Social Sharing – Tracking the number of social shares on your guest post is an excellent approach to determine its success. It will assist you in determining whether your target audience is engaged with your material.
- Ranks – If you’re focusing on specific keywords, you should monitor how your guest post affects your ranks for those keywords.
- Conversion Rates – If you include a call to action at the end of your guest post, you should monitor the conversion rate to determine whether it is effective.
As is evident from this piece of writing, guest posting can be an extremely effective content marketing tool that offers multiple advantages for both the guest writer and the host site. But to be successful at guest writing, best practices should be adhered to and an outline planned.
Beginning a guest blogging endeavour is not as daunting as you might think; just setting clear goals and identifying your niche will ensure success! Guest bloggers can optimize their contributions by writing content tailored towards specific goals or audience interests.
It’s also important to carefully consider guest writing platforms if you want to reach and interact with your target audience, whether they are on niche blogs, big websites, or social media groups.
An essential element of successful guest posting is creating content that people want to read. Guest writers can improve their chances of acceptance and publication by developing relationships with editors, writing engaging titles and avoiding duplicative or spammy material.
Long-term success with guest posting requires building relationships with both writers and brands. Guest bloggers can help people in their online community connect by responding to content, sharing resources, or working on joint projects together.
Other ways guest posting can improve is through optimizing author bios and links, adhering to editorial standards, and staying abreast of search engine algorithms.
Guest writing can be a great way to build trust with certain groups of people, make your brand more visible, and get more people to visit your website. If bloggers use guest writing as a way to market their blog, they should follow best practices and keep improving their method to get the most out of it.
Many people do not clearly understand the difference between guest posting and blog posting. While both types involve publishing useful information to the target readers, they are quite different from each other. Let’s see how….
- A blog post is a piece of content created and published on a personal or company blog.
- A guest post is a piece of content written by an individual or a company and published on someone else’s blog.
Let’s understand the distinctions between blog and guest posts in terms of :-
- Ownership & control
- Audience and Reach
- Backlinks and SEO
- Purpose and Goals
Ownership and Control
Even though the content and links are yours the blog is owned by someone else. The blogger could make any changes to your posts. While the guest post usually includes an author byline or bio section where you can promote yourself or your brand, the overall control still lies with the blog owner.
Generally, they do honor the agreement to keep the posts live, but you will not have complete control over your content. The best solution is to diversify and use multiple blogs for creating backlinks. You will need to be consistent with your content marketing efforts and keep posting guest posts regularly.
In terms of ownership, you still retain the authorship and intellectual property rights to your guest post. However, the blog owner typically has the right to publish and distribute the content on their platform. Sometimes they allow guest posts to stay published for a certain period, after which the post will be taken down. Some bloggers follow that practice to keep their blogs up to date by removing old and redundant information.
From what we have talked so far, it is evident that both, guest blogging and blog posting are important as they supplement each other.
Blogging on your website will help in encouraging engagements with your potential and existing customers. They will also start perceiving your brand as one of the best in the niche. Blogging will also help in attracting traffic from search engines.
On the other hand, guest blogging helps in driving targeted traffic from High DA blogs and websites that are closely relevant to your business. It also helps in improving the search engine rankings of your pages. Since you do not have complete control over guest posts, it is advisable to make guest posting a regular practice in your business.
Audience and Reach
When it comes to reaching a wider audience and expanding your online presence, both blog posts and guest posts can be effective strategies. You will need to have a blogging strategy that incorporates both types, by giving a little more priority to guest posting as it allows you to get the backlinks from high DA blogs.
When you publish posts on your blog, you can expect active patriation from your existing subscribers and customers. Unless you promote your blog posts on social media and other platforms, you might not be able to reach out to new audiences. However, you should encourage engagements with existing customers because it could lead to repeat businesses and word-of-mouth recommendations.
The key to your blogging success will be the quality of content that goes into it. Your pages can start ranking high on search results if the posts are well-written and truly useful to your target audiences.
On the other hand, you can attract traffic from websites that already have high traffic by incorporating guest posting in your blogging strategy. When you post links and content on high DA blogs, you will quickly get the attention of new target readers from those websites. Here you don’t have to worry about building a reputation from scratch because those blogs are already well-established and are getting a steady flow of visitors.
You can ensure a good reach for your posts if you post them on high DA blogs, provided that the theme of those blogs is related or relevant to your business niche in one way or the other. You can expect more readership of guest posts when compared to the ones that you publish on your blog.
Besides websites, you could even post links to your social media profile. With high-quality backlinks on authority blogs, you will see a gradual improvement in the search rankings of landing pages. What it means is that you will get more traffic directly from search engine results.
Backlinks and SEO
When you publish blogs on your website, you can internally link the posts to your sales pages. There are no scopes of getting the backlinks. Nevertheless, backlinks are an important part of any SEO strategy, and you can get them through guest posting and other content marketing methods.
For guest posting, you can get ‘contextual backlinks’, or from the ‘Author’s Bio’ section.
- Contextual links are the backlinks that are hyperlinked to the keywords used on the blog body. It increases your chances of getting clicks before the readers complete the reading of your post.
- The Author’s Bio is a section at the bottom of the posts where the author can write a description along with the links. Here you get an opportunity to write a few promotional lines about your business. You will get the clicks if the readers are impressed with your post, or if they find the post to be useful.
Guest posting will help your business maximize the potential of reaching out to a wider range of potential customers. Again, we would like to emphasize the importance of content quality and niche-relevancy of the blogs for success. High-quality and authoritative external backlinks from reputable sources are crucial for SEO.
Guest posting makes it possible for you to build high-quality external backlinks. By writing valuable content for other websites in your niche or industry, you can showcase your expertise and generate interest in your website. The author bio link provides a valuable backlink that drives referral traffic to your site and signals to search engines that your website is connected to authoritative sources.
When selecting websites for guest posting, it’s important to consider their domain authority, relevance to your niche, and their SEO practices. Your backlinks will be more effective if you choose credible blogs.
Never post your link and content on poor-quality blogs, as it will prove to be detrimental to your business reputation in the long run. People will perceive your brand to be low quality. Choose quality over quality when it comes to guest posting.
Purpose and Goals
The primary purpose of guest posts is to build relationships and expand one’s influence within a particular industry or niche. By contributing to other established blogs, guest bloggers can tap into existing audiences and gain exposure to potential followers, readers, or customers. The aim is to attract potential buyers to the sales pages, but the path to do so is through providing good information that is truly useful to them.
Blogging on your own website also has its advantages. It encourages engagement with your existing customers and subscribers. It works towards building long-term business relationships, encouraging repeat business, getting word-of-mouth recommendations, and growing loyal customers. Also, you get the freedom to edit them or remove them as and when you please.
Which is more beneficial In SEO POV – blog posts or guest blogs?
Both guest posting and blog posting can be beneficial from an SEO point of view, but they serve different purposes and have distinct advantages.
Guest posting involves creating and publishing content on another website as a guest author. Here are the benefits of guest posting for SEO:
- Backlink-building opportunities that can improve your website’s authority and search engine rankings.
- Gain wide exposure and traffic to your website via contributions to established websites in your niche.
- Guest posting on reputable websites helps establish your expertise and authority in your industry, enhancing your brand’s credibility.
- Guest posting allows you to build relationships with other website owners and influencers in your niche, which can lead to future collaboration opportunities.
Blog posting refers to creating and publishing content on your own blog. Here are the benefits of blog posting for SEO:
- With your own blog, you have complete control over the content, structure, and optimization.
- Blog posting provides ample opportunities for internal linking, which can help search engines discover and index your content more effectively.
- Regularly publishing high-quality blog posts keeps your website updated with fresh content, which search engines tend to favor.
- Engaging blog posts can attract user comments and social shares, increasing your website’s visibility and potential for backlinks.
Both approaches can complement each other and contribute to your overall SEO strategy.
While both guest posts and blog posts are essential elements of online content creation, they serve distinct purposes and fulfill different objectives. Guest posts allow individuals to expand their reach, establish authority, and forge connections within their industry, while blog posts foster community engagement, brand loyalty, and thought leadership. Recognizing the unique roles of each can enable content creators to leverage their strengths effectively and maximize their impact in the digital landscape.
Blog Introduction: Writing a guest post is a great way to get your name, message, and business out there. It’s a great way to build relationships with other businesses and build your credibility as an expert in your industry. However, writing effective guest posts isn’t easy. Here are five best practices that you should keep in mind when writing a guest post.
Understand Your Audience & Themes
The most important aspect of writing a successful guest post is understanding the audience you are writing for and the themes they are interested in reading about. Before you begin writing, try to understand the values of the people who will be reading it. Think about what topics might interest them and what type of language would resonate with them. Knowing this information will help you write a more compelling piece that resonates with readers more deeply and effectively.
Do Your Research & Offer Unique Insights
Once you know who your audience is, do some research on the topic that you plan on writing about. This can be done by reading other blogs on similar topics or researching recent news articles related to it. Doing your research allows you to provide unique insights into the topic that other writers may not have considered before. This gives your piece an edge over other content on the same subject and helps make it stand out from the crowd.
Write Engaging Content That Is Relevant To The Topic At Hand
It is important to write engaging content that is relevant to the topic at hand. Make sure that each point you make ties back into the larger theme of the article and adds something new or valuable to it. Be sure not to wander off-topic or include irrelevant information as this can confuse readers and detract from the overall quality of your work. Additionally, try to use simple language and avoid overly technical or jargon-filled language as this can be difficult for some readers to understand or relate too easily.
Proofread Carefully For Grammar & Spelling Errors
Proofreading is essential for any piece of writing but especially so when you are submitting a guest post for another website or publication. Read through your work carefully several times over before submitting it so that any typos, spelling errors, or grammar mistakes can be corrected before it goes live online for everyone else to read (and judge). This helps ensure that your work has maximum impact and doesn’t contain any embarrassing errors that could reflect poorly on yourself or the publication where it was published.
Be Prepared To Promote Your Piece Once It Is Published
When you submit a guest post for another website or publication, make sure you have plans in place for how you will promote it once it goes live online (which may also depend on how much promotion they offer). Use social media platforms such as Twitter and Facebook to share links back to your piece so others can read it too; create visuals such as infographics which link back to your article; reach out directly to key influencers who may find value in what you wrote; join relevant forums where readers could benefit from learning about what’s written in your post; etc.. All of these strategies will help drive traffic back to your article while also helping build relationships with those involved in the industry/topic at hand!
Conclusion: Writing an effective guest post requires careful planning and execution if it is going to be successful in reaching its intended audience(s). By following the five best practices outlined above – understanding your audience & themes ,doing research & offering unique insights, writing engaging content relevant to the topic at hand, proofreading carefully for grammar & spelling errors, and being prepared to promote your piece once published –you will have a better chance of ensuring your piece reaches its maximum potential! With these tips in mind you are now ready to write a great guest post that will drive traffic can build relationships! Good luck!
Guest posting is the talk of the town, these days. As a form of digital marketing this practice is considered to increase your businesses by leaps and bound. If done correctly then no one can stop you from hitting the bull’s eye.
There are plenty of tips to help you gain good through guest posts. However, guest post gives you a chance to post on sites like Guest Post Provider. There are plenty of tricks that equip you to post right and apt at the correct genre. If you are a beginner or naïve to this stream then make sure you incorporate the owner’s name (site owner) in the section of salutation. Also always avoid template email.
Negotiation happens everywhere
If you are already into guest posting and do so in bulk then there are some pages that may charge you fees to let you post on their sites. This is commonly seen in the areas of the following:-
- Mommy blog
- Work from home
- Coupon segments
If you do not have the money to spend on aspects like these then try to do some more research to sail through. Moreover if you let the owner know of your financial situation then they might appreciate your honesty and welcome. Though the chances for such are less but not to forget that even 0 has the probability of one.
Providing videos or the PDF formats
A picture says a thousand words but a video has the best impact on the minds of individuals. It is not just the text people are keen on reading but if a video is attached it helps to encourage more viewers or traffic.
If you mention in the proposing mail that you want to make and present a video then it might create an image in the minds of the owner that you have a creative bent and may craft specific for the main site. Text combined with images and the videos, the entire concoction is just too good and will benefit both- the host and the guest.
Sites operating for different segments
If your area of specialization is medicine then try to post for the sites related to medicine only. Yes it is true that the host site may be your competitor, but a creative move in the right direction may help a lot. Obviously being a medicine person you will not be posting on a fashion site.
First be area specific and then further moving ahead
Try and localize the work initially. For instance you may write on- How to go for higher education in India or Weight loss for women through dieting and no exercise
Being totally focused will fetch better and more business. Try to write on the trending topics that people will be curious to read about or follow.
Do your research in terms of what to write on and where to target to get it posted on the page. A well researched article increases the credibility of the writer and you are looked at as someone trustworthy. Gain as much goodwill as you can.